The shoddy writing that I find on so many websites defies commonsense. Websites that feature all the latest, fanciest technology are riddled with spelling errors and grammatical mistakes, embedded in lackluster copy.
What a shame to spend oodles of money on presentation and marketing – only to be undermined by low budget, amateurish writing. That’s exactly what you’ll get if you underestimate the power of your written word.
So, if you’d like to appear professional, credible, and persuasive, don’t skimp on the writing – it’s your voice.